Google constantly introduces updates, and changes such as Panda, Phantom, Penguin, and Florida operate through SEO algorithms. The measures taken within these updates, together with core algorithm updates, help companies provide more valuable content and benefit brands by further improving search engine results.
By analyzing the updated core structures, we can better understand what changes have been introduced, what actions should be taken within websites, and which industries are affected by these updates.
1) Florida 2 Core Update Recommendations and Active Industries
Core algorithm updates are not released very frequently, but when they are, they can cause major changes. For this reason, websites that can be optimized after each update tend to rank as high-quality sites in search engines. What recommendations should be followed after the update?
Florida 2 Core Update Recommendations:
Measures should be taken against spam on websites
Verification of Google Search Console is required
High website speed and regularly updating content with revision dates are critical factors
Performance issues identified via Google Lighthouse should be fixed
Content should be created in a strategic structure based on user search intent
Content must be created by original and experienced authors
Automotive websites, gaming websites, health websites, legal websites, news portals, animal-related websites, e-commerce sites, and sports websites are directly affected by the Florida update.
2) SEO Tips for the Penguin Update:
Google continuously updates its algorithm to provide users with accurate and high-quality search results. Approximately 50 updates are released every month without prior notice. For example, around 90 improvements were made in February and March, followed by an additional Webspam-focused update in April. What are the key changes brought by the Penguin update?
Avoid hidden texts and artificially created links
Do not use automated software-based systems
Create genuine and original high-quality content
Include guest authors in content creation
Avoid sudden changes in backlink structures
3) Panda Algorithm Update
Google continues to improve and test its algorithms through Panda updates. Recently, the rapid decline in website traffic has been linked to the Panda 3.0 update. In 2011, Google announced that multiple new algorithms would be introduced through Panda updates. Until 2012, Google aimed to remove non-original websites from search results, which significantly affected many sites. Which types of websites were impacted?
Websites using Adsense primarily for high revenue generation
Websites with low-quality content and high backlink volumes
Websites linked through Analytics and Google Search Console with similar WHOIS information
Websites with more textual content and fewer visual elements
4) Phantom Core Update
This is an anticipated update by Google, indicating that significant changes will be made to the core algorithm in the near future. The Phantom update, which requires large corporate websites to be compatible with Google’s mobile variations and removes non-compliant sites, affected the entire digital landscape.
Phantom refers to a core update carried out by Google without any prior announcement or notification.
After the update, experts noted that websites considered “spam” by Google due to lack of mobile compatibility would be penalized, while sites such as Answer and wikiHow would not be affected.
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