SEO (Search Engine Optimization)

Search Engine Optimization, commonly known as “SEO,” is the process of optimizing websites to rank at the top of Google and similar search engines organically and free of charge.

For example, when searching online for products such as “SEO package” or “e-commerce package,” or services like “SEO,” “SEO services,” or “digital marketing,” you can achieve higher rankings, improve visibility, and increase the number of visitors to your website.

To rank on the first page and in the top position on Google and similar search engines, it is essential to understand how this process works and which factors are taken into account. If you have questions such as “What is SEO?” or “How is SEO done?”, we would be happy to help you.

Why is SEO necessary? Why is it important?
The main goal of SEO in Google and other search engines is to rank websites based on keywords. Websites that appear at the top of search results receive more clicks and visits. The ranking process is managed through Google’s algorithms, and users navigate websites while searching online. The higher the quality of content and the better it answers users’ questions, the more time visitors spend on the site, which leads to higher rankings in Google and other search engines.

You can implement SEO on your own website; however, if you lack sufficient knowledge and experience, it is recommended to work with an SEO specialist. Choosing the right specialist is crucial, as improper SEO practices may not only prevent your site from ranking higher but may also cause it to be perceived as “SPAM.” An SEO specialist or SEO consultant typically provides the following services:

• Analysis of your website’s overall coding structure

• Review and optimization of website content (articles), including adding new content

• Optimization of your website for all search engines, especially Google, with detailed improvement recommendations

• Comprehensive keyword research

• Competitor analysis and industry analysis of your website

• Providing SEO training to help you achieve higher rankings

• Development and implementation of strategic off-page SEO practices

• Preparation of professional and easy-to-understand SEO reports using analytical tools such as Google Tools and presenting them to the client

Why are keywords important?
One of the most essential elements of building an SEO strategy is selecting the right “keyword” or “keywords.” When choosing keywords, it is important to first analyze your website’s industry and then select keywords based on that analysis. What is the user searching for, and what does the user want on your website? Search engines prioritize specific queries, and deciding how to optimize for them is a key part of SEO.

In fact, there are three critical factors to consider: relevance, competition, and frequency.

SEO Examples
Let’s assume you have an e-commerce website that sells computers.

Example 1: A visitor searches for the keyword “macbook.”

You may want to rank well for this keyword. However, such keywords are among the most difficult and competitive due to their high search volume. Additionally, users searching for this term may not intend to purchase a new MacBook; instead, they may be seeking information or images. As a result, you may find that this keyword has limited relevance to your site and does not generate meaningful conversions.

It should be emphasized that keyword research is the most essential and critical part of the SEO process. It is closely related to conversions and how you plan to use the traffic coming to your website. Will the traffic lead to conversions, or will it simply increase visits? In the future, we will publish more articles and information on these topics and explore them in greater detail.