The December 2022 "SpamBrain" update can be considered the most important update for blocking unnatural links and the most effective way to reduce their impact on search results.
Combating Unnatural "Spam" Links with SpamBrain
We consistently emphasize that "spam" links are the primary test against obtaining special/unclear backlinks on websites. The "SpamBrain" update explicitly states that site owners who acquire many such links may see their rankings drop.
What Impact Will the SpamBrain Update Have on Your Site?
This update is one of the best so far, created with a new backlink algorithm targeting site owners who continuously gain a high number of links. The update will be fully available in approximately two weeks. All spam links will be neutralized, and sites with unnatural links may experience ranking changes. This update is expected to affect all languages, not just one.
As we always say: all backlinks from sites that fully manipulate search rankings will be classified as spam links. Manual processes and algorithms continue to clean and neutralize sites with unnatural links.
Despite all efforts, acquiring spam backlinks has always led to severe ranking penalties. With the December 2022 “SpamBrain” update, it is clear that those using this structure will not reach the top. SEO service providers and organizations should pay extra attention to this new structure. Future algorithms are expected to exercise even more control over a site’s natural content.
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